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Ocasio2018, Delta’s Pilot Talk and more: 11 creative ads of the week

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The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I only wish the show saw more of creative...

Lurpak, Xfinity, dissolving poster and more: 6 top creative ads of the week

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We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has an unwritten code. Beauty & fashion, food, automobile and a few others have an...

BBC’s World Cup ad, Ikea “Sömnig” and more: 10 smart creative ads of the week

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This week’s pick of creative ideas include a mammoth idea – beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring event, television broadcasters look for a fresh new theme every time. Usually the theme...

Specsavers, GAP and more: top creative ads of the week

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In this week’s compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes, a TVC with some great writing for Arla’s new line of products…and more. 1. Specsavers:eye test ‘Should have gone to Specsavers’ is a brilliant theme for the UK eye-wear brand Specsavers. It has created several memorable spots and brings alive the...

Hospital de Amor, Oakley, Swiggy and more: 8 smart creative ads of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 4th May, 2018: a stirring ad for Hospital de Amor – a cancer hospital in Brazil TV spots for Oakley, Swiggy and more. 1. Hospital de Amor: The Fall This is one of the reasons I love advertising. The best ads tell a compelling story or...

KFC, Play Doh, Citroën and more: 8 outstanding creative ads of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 20th April, 2018: print ads for KFC, outdoor for Play Doh and a web film for Citroën among others. 1. KFC: hot & spicy The creative mind sees what others don’t. But the one’s in advertising have a daunting task – to...

13 brilliant print ads with no copy

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I usually compile a list of ads I liked over the last week or so. This time around, I didn’t come across very many which were compelling so I took another easy way out: rummaged through my ad collections for some print ads to share. I am a big hoarder of creative work with a hard disk full of collections accrued over the years. Here are a bunch of print ads which virtually have no copy i.e...

Thoughts on decline of English print advertising in India

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‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For those who grew up on 70s rock or were in college during the 80s, the current crop of music would just be unfathomable noise. And I am sure the 70s music got a similar response from the previous generation. But there is one area where...

HomePod, John West, Kia and more: 6 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 9th March, 2018: a short film for HomePod, outdoor for Postmates and more. 1. HomePod: Welcome Home The beauty of the audio visual medium is the ability to transport the viewer to an imaginary world…the ability to transform a mood. Well...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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