Ocasio2018, Delta’s Pilot Talk and more: 11 creative ads of the week

The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for 'social good' the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I… Continue reading Ocasio2018, Delta’s Pilot Talk and more: 11 creative ads of the week

Lurpak, Xfinity, dissolving poster and more: 6 top creative ads of the week

We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has… Continue reading Lurpak, Xfinity, dissolving poster and more: 6 top creative ads of the week

BBC’s World Cup ad, Ikea “Sömnig” and more: 10 smart creative ads of the week

This week's pick of creative ideas include a mammoth idea - beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring… Continue reading BBC’s World Cup ad, Ikea “Sömnig” and more: 10 smart creative ads of the week

Specsavers, GAP and more: top creative ads of the week

In this week's compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes, a TVC with some great writing for Arla's new line of products...and more. 1. Specsavers:eye test 'Should have gone to Specsavers' is a brilliant theme for the UK eye-wear brand Specsavers. It has created several… Continue reading Specsavers, GAP and more: top creative ads of the week

Hospital de Amor, Oakley, Swiggy and more: 8 smart creative ads of the week

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 4th May, 2018: a stirring ad for Hospital de Amor - a cancer hospital in Brazil TV spots for Oakley, Swiggy and more. 1. Hospital de Amor:… Continue reading Hospital de Amor, Oakley, Swiggy and more: 8 smart creative ads of the week