Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway: adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this year too in a new ‘adventure’. The story conveys a product feature -the rail network, in an interesting manner. Agency:…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the category. Admittedly there is hardly anything to differentiate between…
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I only wish the show saw more of creative prowess used to solve real business challenges of real brands. Aside from…
We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has an unwritten code. Beauty & fashion, food, automobile and a few others have an unwritten code – virtually all brands…
This week’s pick of creative ideas include a mammoth idea – beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring event, television broadcasters look for a fresh new theme every time. Usually the theme manifests itself into a television commercial…
In this week’s compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes, a TVC with some great writing for Arla’s new line of products…and more. 1. Specsavers:eye test ‘Should have gone to Specsavers’ is a brilliant theme for the UK eye-wear brand Specsavers. It has created several memorable spots and brings alive the perils of poor eyesight in each commercial. It is a generic claim but is…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 4th May, 2018: a stirring ad for Hospital de Amor – a cancer hospital in Brazil TV spots for Oakley, Swiggy and more. 1. Hospital de Amor: The Fall This is one of the reasons I love advertising. The best ads tell a compelling story or convey…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 20th April, 2018: print ads for KFC, outdoor for Play Doh and a web film for Citroën among others. 1. KFC: hot & spicy The creative mind sees what others don’t. But the one’s in advertising have a daunting task – to ‘see’ such not-so-obvious things and…
I usually compile a list of ads I liked over the last week or so. This time around, I didn’t come across very many which were compelling so I took another easy way out: rummaged through my ad collections for some print ads to share. I am a big hoarder of creative work with a hard disk full of collections accrued over the years. Here are a bunch of print ads which virtually have no…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For those who grew up on 70s rock or were in college during the 80s, the current crop of music would just be unfathomable noise. And I am sure the 70s music got a similar response from the previous generation. But there is one area where ‘those were the days’ can be said wistfully without any…