Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 9th March, 2018: a short film for HomePod, outdoor for Postmates and more. 1. HomePod: Welcome Home The beauty of the audio visual medium is the ability to transport the viewer to an imaginary world…the ability to transform a mood. Well-executed radio spots do that too but…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 27th Oct, 2017. 1. Whiskas: Kat Institute of Technology It is often said in advertising that featuring pets and babies is a sure shot way to get your ad notices. Some may say that it is a lazy option, but if you are a pet food brand like…
Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA…and more.
1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one’s competition: an amusement park’s competition isn’t necessarily another amusement park but other avenues of ‘fun’. Amtrak’s new campaign in the US promises a better way to travel as compared to air or road. The promise of cellular connection in the train, no middle seat or traffic snarls and extra baggage are the benefits highlighted. Loved the…
Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru has a reputation for evoking loyalty in the US. It is said that casting dogs and babies in an ad is guaranteed to generate involvement in viewers. That said, the dog plays a central role in this story, puts in a stellar performance and subliminally cues…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently. Some called it a shame on LA Times for selling it’s masthead. Reports said that the top editorial staff were initially against such a move but gave in to commercial considerations. Times of India would have wondered what the fuss was all about it – ‘if there is space, it…