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The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I only wish the show saw more of creative prowess used to solve real business challenges of real brands. Aside from…

Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which pop up almost every year in the advertising & marketing industry. Aside from these, the debate around the prohibitive costs of sending entries to advertising award shows and scam work being awarded in such shows has been going around for years. Recently, Publicis Groupe said it would refrain from entering the awards in 2018 choosing…

[su_note note_color=”#bbf9ee”]There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 23rd June, 2017: a touching ad for Gillette Treo, a product idea for Charmin and more.[/su_note] 1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have…

News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order): 1. AXA Health Insurance Nice combination of a headline which stops you on your tracks and a reveal which brings…