The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which pop up almost every…
[su_note note_color=”#bbf9ee”]There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are…
News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair share of attention I…