The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I […]
Despite debates on costs & scams, advertising awards will thrive
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which pop up almost every year in the advertising & marketing industry. Aside from these, the debate around the prohibitive costs of sending entries to advertising award shows and scam work being awarded in such shows […]
Gillette’s touching ad, Charmin’s Van-Go and more: creative ideas of the week
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have all seen many such initiatives where one is left wondering about the tenuous link of the brand to the theme advertised. This film, launched to introduce TREO, the ‘first-ever razor designed […]
10 print and outdoor winners from #CannesLions 2017
News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order): […]