Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 1st July, 2016: Micromax Canvas, Firefly Man and more.
Micromax Canvas
I wasn’t a big fan of either the strategy or the execution of the brand positioning (the anthem commercial) from Micromax. But with a TVC to highlight the in-built language services and finger print scanner, Micromax delivers two endearing commercials. The ‘Angrezipanti Ko Dikhao Angootha‘ tag line goes well with the current mood of the country – what with the rise of super achievers from small towns (where English is not so common) across fields and a Prime Minister who is not ashamed to speak in Hindi and does not feel ‘inferior’ because of his not-so-fluent English.
Agency: Creativeland
The other ‘commercial’ as part of the series has some smart moves too: the casting of Kapil Sharma as the protagonist and releasing it as a fan video from his stable. Kapil is known to joke about his non-existent English skills in his TV shows and is another example of desi talent from small-town India.
Ocedel Lighting: Firefly Man
While it is an old spot, I came across this wonderfully wacky commercial from Japan this week. It takes a brave client to approve such, I guess.
Agency: Drill Tokyo
Coca-Cola: Jordan Spieth
What happens when professional golfer Jordan Spieth encounters rain while filming a Coca-Cola commercial? A charming TV spot happens.
Agency: W+K
Volkswagen Trailer-Assist
As far as stunts ago, this is a show stopper on any road. But once you know how it was pulled off, it is a bit of a let down. Also, wondering how passers by would connect the sightings to the brand. Nevertheless, a novel stunt.
Agency: Try, Oslo
Jordan Insurance
A simple, but brilliant way to communicate ‘an open-buckle helmet isn’t a helmet’ and the risks it poses.
Agency: Y&R, Jordan
Which one was your favourite?
