Advertising

Micromax Canvas, Firefly Man and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 1st July, 2016: Micromax Canvas, Firefly Man and more.

Micromax Canvas

I wasn’t a big fan of either the strategy or the execution of the brand positioning (the anthem commercial) from Micromax. But with a TVC to highlight the in-built language services and finger print scanner, Micromax delivers two endearing commercials. The ‘Angrezipanti Ko Dikhao Angootha‘ tag line goes well with the current mood of the country – what with the rise of super achievers from small towns (where English is not so common) across fields and a Prime Minister who is not ashamed to speak in Hindi and does not feel ‘inferior’ because of his not-so-fluent English.

Agency: Creativeland

The other ‘commercial’ as part of the series has some smart moves too: the casting of Kapil Sharma as the protagonist and releasing it as a fan video from his stable. Kapil is known to joke about his non-existent English skills in his TV shows and is another example of desi talent from small-town India.

Ocedel Lighting: Firefly Man

While it is an old spot, I came across this wonderfully wacky commercial from Japan this week. It takes a brave client to approve such, I guess.

Agency: Drill Tokyo

Coca-Cola: Jordan Spieth

What happens when professional golfer Jordan Spieth encounters rain while filming a Coca-Cola commercial? A charming TV spot happens.

Agency: W+K

Volkswagen Trailer-Assist

As far as stunts ago, this is a show stopper on any road. But once you know how it was pulled off, it is a bit of a let down. Also, wondering how passers by would connect the sightings to the brand. Nevertheless, a novel stunt.

Agency: Try, Oslo

Jordan Insurance

A simple, but brilliant way to communicate ‘an open-buckle helmet isn’t a helmet’ and the risks it poses.

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Agency: Y&R, Jordan

Which one was your favourite?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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