Advertising

Seen and noted: Toyota Hybrid ‘better together’

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‘Two is better than one’ is not a new concept in advertising – we’ve seen it in financial products, health beverages et al. But this one stands out in execution and the strong fit with the product – a hybrid car from Toyota Australia.

Agency: Saatchi & Saatchi, Australia

Apparently, the film was shot in one take. And required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds. Nice. Huge repeat value. No?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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