Seen and noted: Breast Cancer Foundation

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One of the campaigns that caught my eye both for what it said and how it said, is the one from Breast Cancer Foundation, Singapore.

Agency: DDB, Singapore. Via: Ads of the World

I think it brings alive the importance of regular breast checkups by cleverly juxtaposing it against things women typically obsess about. I thought the insight was bang on and the art direction was superb. But like so many such public service ads, I wish the call for action was a bit more definite & stronger: ‘show support for the women in your life by purchasing a Pink Ribbon’, says the last line. While this works for me, in terms of urging me to get my priorities right, does the slightly flippant execution take away from the seriousness of the topic?

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