A new ad for Barclays in the UK strikes a chord with parents. Its a departure from the ‘tugging at the heartstrings’ kind of sweet, sugary ads about parents & their bonding with kids. It’s a more practical approach with a kid making outrageous demands of the exasperated parent. The link to Barclays? It promotes a ‘Family Springboard’ mortgage which allows parents to put their savings towards their loved ones’ mortgages and get their money back with interest.
Liked the little touch at the end about ‘what goes around comes around’.