Wow. This is a triple treat. One: Medifast, a weight-loss company and its agency Solve, brought a new twist to the old ‘before-after’ format of category advertising. They filmed three people before starting a diet and again eight months later. Two: the creative idea of letting ‘past & future selves’ meeting each other. Three: the non-ad-dy creative execution – the spots are largely unscripted and lets the real actors speak from their heart.
Agency: Solve, Minneapolis