Medifast’s weight-loss campaign shot with real ‘before-after’ people

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Wow. This is a triple treat. One: Medifast, a weight-loss company and its agency Solve, brought a new twist to the old ‘before-after’ format of category advertising. They filmed three people before starting a diet and again eight months later. Two: the creative idea of letting ‘past & future selves’ meeting each other. Three: the non-ad-dy creative execution – the spots are largely unscripted and lets the real actors speak from their heart.

Agency: Solve, Minneapolis

Via. Read more about the spots were made, here.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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