Mars Inc.’s ad for Twix is doing the round of ad blogs. Titled ‘Ideologies’ the idea seems to be sparked from an interesting question: ever wonder why there are two TWIX in every package? The ‘answer’ provided is a tall-tale of droll humor.
The effort reminded me of the famous 2008 case study on Diamond Shreddies where a 26-year old intern in Ogilvy Canada came up with a new perspective, a fresh angle as it were. Some similarities here when either a Planner or a creative mind saw the two Twix bars inside as ‘taking sides’. Nice.