Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and 95 percent of B2B…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a well-known digital specialist agency…
Came across this innovative new campaign on Instagram for Old Spice. We’ve seen brands conducive to great visuals (food, travel, fashion) place great looking…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to say, Adblockers are popular:…
Quick. What is the best way to get a brand’s attention? Tweet something nasty about their product or service. This is what many of…
Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it…
No advertising & marketing industry conference is complete without the mention of mobile being the ‘next big thing’. Everyone agrees that the platform offers great potential and speaks of the need for a ‘mobile-first’ approach. But is the potential of mobile fully exploited by brands?