Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Quick. What is the best way to get a brand’s attention? Tweet something nasty about their product or service. This…
Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it seems to be a medium to broadcast his activities, views (maybe). Nothing wrong in that – several politicians, national leaders and other celebrities are known to have a social media team who tweet on their behalf. Many Twitter folks commented on the handle (@OfficeofRG) as being too aloof & distant, while…
No advertising & marketing industry conference is complete without the mention of mobile being the ‘next big thing’. Everyone agrees that the platform offers great potential and speaks of the need for a ‘mobile-first’ approach. But is the potential of mobile fully exploited by brands?
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
We all have brand preferences – that intangible feeling of loving a brand so as to prefer it over competing brands in that category. Usually, such a preference evolves as a result of a lot of things the brand does, not just one. It could be a combination of things – the brand name, the logo, the messaging (advertising, PR), the activities a brand initiates or gets involved in and so on. But most commonly it is attributed to the quality of advertising – the core message and how it is executed. Airbnb’s latest advert on the occasion of the anniversary of the fall of the Berlin Wall is one such.
Wieden+Kennedy, London have done it again for Honda. The agency is known for some great work for the brand in…
I liked the central idea and the hashtag campaign of #BendTheRules for HP x360 as it is anchored on the…
North Face is a an apparel, footwear and gear brand that ‘inspires athletes to never stop exploring’. In Seoul, the brand created a stunt in a pop-up store and the video (currently at 6.5mn views) has gone viral. Agency: Innored Needless to say, it is a fantastic idea – with the product at the centre and an execution which reinforces the brand proposition of ‘never stop exploring’. While many brands attempt such activations and promotions…