Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to say, Adblockers are popular: 300m people in the world have downloaded an ad blocking extension and about half have actually installed it. The crux of the argument against their use is that Adblockers deprive the […]
Quick. What is the best way to get a brand’s attention? Tweet something nasty about their product or service. This is what many of us believe for a variety of reasons: (a) it is true that when brands are publicly embarrassed, especially by ‘influencers’ they are shamed and feel the need to get into damage […]
Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it seems to be a medium to broadcast his activities, views (maybe). Nothing wrong in that – several politicians, national leaders and other celebrities are known to have a social media team […]
No advertising & marketing industry conference is complete without the mention of mobile being the ‘next big thing’. Everyone agrees that the platform offers great potential and speaks of the need for a ‘mobile-first’ approach. But is the potential of mobile fully exploited by brands?
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if executed well. In my view, the hallmarks of a great topical ad are: (a) it should be about a genuinely big news…a topic that is truly creating buzz (b) it should be out lightning fast […]