Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News blurbs on TV channels, print ads and of course, the dreaded Twitter contests. I can understand media houses trying to hashtag everything – they have content which can get updated by the minute and hashtags help to highlight a featured story. TimeNow of course has taken it to a comical levels inventing hashtags to push…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Canal+ has a fantastic track record for great, entertaining TV commercials. Most of them have gone wildly viral. Remember the ‘Never underestimate the power of a great story’ ad? And the ‘bear’ ad with the proposition, ‘The more you watch Canal+, the more you love cinema’? Now Canal+ and BETC Paris have created an interactive website which brings back elements from the bear commercial and allows the viewer to ‘become a film director’. The site…
Years ago, when working on Direct Response ads for clients, coupons in print ads and response cards in direct mailers…
At one level, advertising is creativity with commerce. The creative ideas developed by ad agencies help businesses drive awareness, sales…
A new video created by McDonalds for the FIFA World Cup Brasil 2014 has already raked up close to 100k views on YouTube. The video is a compilation of trick shots and even for a non-football fan like me it makes for compelling viewing with repeat value. But it is not just another YouTube video going viral. At the heart of the campaign is a mobile app which is hardwired to brand purchase. The iconic…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
If you were anywhere near the internet recently you could not have missed the ‘This is a Generic Brand Video’.…
I strongly believe that advertising for a good cause, especially those which call for action must have these attributes: (a) a cause many can identify with (b) an action that is easy to perform (c) specifically outlined donation – either a pre-determined amount of money to donate, a minimum amount to give away or some other clear action and more importantly (d) an act that comes naturally for us. In this context, UNICEF’s Tap Project…