At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the classic ‘Brand Positioning Statement’ is dead. This was in the context of today’s digital media being conducive for two-way communication with consumers who have their own perceptions about a brand. It is another matter that the same discussion went on to talk about crowd sourcing brand positioning statements from fans through digital media. My unsolicited…
Old Spice has brought Isaiah Mustafa back on the internet – this time to launch the brand in the UK.…
Google India has announced the list of Top 10 most-viewed YouTube ads in India this year. The list includes Google Reunion, Samsung…
This morning I saw a few tweets with the hashtag #Ramayana140 and most of them were trying hard to be funny. Nothing wrong with that – Twitter is meant for such tweets. But I felt a little uncomfortable with the tone of voice of some tweets with that hashtag – I could sense trouble for the brand. Sure enough, earlier today Pepsi India apologised for the contest and withdrew it. We apologize that our #Ramayana140…
The description over at Chevrolet’s YouTube channel says: What will happen when we put five unique drivers behind the wheel of…
Mondelez has launched their first-ever outdoor campaign in Ireland for Oreo, called the ‘Dublin Twist’. The brand’s ‘Daily Twist’ campaign won big…
One-off projects or stunts designed purely to go viral and win awards are here to stay. The Vitamilk dead batteries for dead batteries is one such stunt linked to the brand’s recharge promise.
Creating buzz and anticipation seems logical as Cafe Cuba is a new experience for the Indian market. The Twitter campaign and other communication elements work well together to create buzz and a unique brand personality.
CentreFresh’s new digital campaign #GumCharades is a case where the brand and the idea comes before the technology or platform in digital.