10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more

I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here's a collection of ads which caught my eye… Continue reading 10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more

English ads ke headlines Hindi mein kyon hai?

The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in advertising: India: a market of many markets Creating pan-India appeal in advertising is a daunting… Continue reading English ads ke headlines Hindi mein kyon hai?

The pros and cons of ‘moment marketing’ for brands

Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but since turnaround times are not measured in days but in minutes it is called so, I guess. It is also a country cousin of occasion-led advertising where brands attempt to gain leverage from big news… Continue reading The pros and cons of ‘moment marketing’ for brands

Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2

I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott.  In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I… Continue reading Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2

Notes and observations from #ZeeMelt: Part 1

I am in a dilemma sometimes about where to post by blogs - on this platform (where the reach is limited) or on LinkedIn where the reach is potentially larger. I shared this article earlier this week on LinkedIn. Zee Melt - a two-day conference on marketing & advertising was held in Mumbai last week. I… Continue reading Notes and observations from #ZeeMelt: Part 1