CategoryApple

The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of an Apple product showcased in a dark grey screen or held in the hands of an Apple executive in the same dark grey screen as background . It has been so for years now and it is not by accident. Every little detail of an Apple Keynote presentation is planned and executed meticulously. Well, almost...

I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps on my iOS devices. Sure enough, there are only a handful one uses on a regular basis but hey, one can get into the mood to explore all the apps once in a while, right? I also eagerly await app updates and never leave updates pending even if it a 1GB update of the iMovie app which I hardly use...

Apple revealed a new page, 'Shot on iPhone 6', dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) - all of which are meant to evoke a...

The 'Be Together. Not the Same' addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us - the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users - creating doubts about them being unable to 'stand out'.

Many luxury brands - be it in jewellery or fashion & fashion accessories segments follow a template in static advertising - they all have models posing and staring into the camera. What sets apart such campaigns is the styling and execution. The props, celebrity models, quality of photography and even a quirky, memorable element helps in breaking clutter. In audio-visual advertising, luxury...