I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps on my iOS devices. Sure enough, there are only a handful one uses on a regular basis but hey, one can get into the mood to explore all the apps once in a while, right? I also eagerly await app updates and never leave updates pending even if it a 1GB update of the iMovie…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising – they all have models posing and staring into the camera. What sets apart such campaigns is the styling and execution. The props, celebrity models, quality of photography and even a quirky, memorable element helps in breaking clutter. In audio-visual advertising, luxury brands may not have a template but have a signature style – superb…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to be a watch. In a couple of days from now, we will know if Apple delivers on expectations. Actually, the company will never actually deliver on expectations because (a) the expectations themselves are spectacular, even unreal and (b) there will always be a section of consumers & media who either dislike Apple (hence pooh-pooh any…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result of Apple being unhappy with the output from their long term ad agency TBWA\ Media Arts Lab. The conclusion that Apple is unhappy with their agency came about in media, as a result of internal emails and the fact that some new ads have been made by an internal team. Not just the advertising trade…