It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out in the public domain. What’s more, they are being dissected threadbare and judgements being passed on. I am of course referring to the email exchanges between long-time ad agency of Apple, TBWA/MediaArtsLab and Phi Schiller, Apple’s marketing honcho. Let met state upfront that I have nothing but respect and admiration for TBWA\Chiat as an agency…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores in the US and few other countries have played a crucial role in building the magic around the Apple brand. They are built to a certain specific layout & design and are staffed by knowledgeable, helpful staff. The folks at Genius Bar have come to be known as Mac experts who can solve any technical…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists, 8 reasons why we love end-of-the year lists and The 5 Best Articles About Why We Love Writing Lists. Since it is the season for lists- Best of, Top Ten, Bottom Ten etc., here is my list of Essential iPhone Apps of 2013. These are not necessarily launched in 2013 (some may have been) but…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream media. One of the yardsticks of success is the number of apps and up until few years ago, the Apple blogs gloated about the number of apps on the iTunes store. And then Android grew in popularity across the world (that’s an understatement) and it was just a matter of time before the the number of apps on the Google Play store caught up with that of iOS (current number of Android apps in the market: approx. 875,000- just a wee bit lower than that of iOS).