When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People were shocked at the astronomical price tag and some called it delusional pricing. Not surprisingly the Indian tech blogs (which border on anti-Apple anyway) mocked the pricing (in fact, that tone was adopted the day 5C was announced in the US) and so did the Twitterati. To be fair, paying Rs.53,500 (approx $857) for a…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
So you are a premium brand with a hallowed past. You have great equity among a certain kind of audience. That segment maybe a niche segment but very attractive in terms of size, long term potential, brand loyalty, influence, affluence and so on. The brand is known for innovative products, great design (not just in a decorative sense), focus, simplicity and putting user experience above all else. There are certain rules you play by: never…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all the nice things in it, the right things, of how Apple makes our lives better. A sweet pleasant film. But will I watch it again? I doubt it. I doubt if many people will. My first thought was “Oh God, they have made a corporate film”. And that thought was nailed by the last frame…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a 1GHz processor or anything remotely technical about the camera or the lens. Yet it makes for compelling viewing. I am sure it makes many non-iPhone owners just a tad positively inclined towards the iPhone. While it is one of the best commercials to come out of Apple in the recent past, it reflects a long-standing…