Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.
I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying ‘donate…
Just what makes outdoor ads great: idea-driven, locally relevant, creative suited to a fleeting medium. Loved the new campaign for…
The print and outdoor ads from The Economist have always generated positive buzz for the brand. The classic red background, clever headline look of these ads are etched in my memory. I have always been a fan of the classic David Abbott created ads and loved the way they convey a clear, relevant and distinct message with wit and style. The tradition continues with a new campaign for The Economist running in Boston & Philadelphia.…
Just a few years ago Outdoor advertising meant just vinyl billboards. And then interactive elements were built into billboards (see…
We have all seen those ‘Don’t drink & drive’ banners especially during New Year’s revelry. Sadly, such an important message has been reduced to a bland, wallpaper which most people simply ignore. In Australia, the Traffic Accident Commission which has done some great, effective advertising over the years has launched ‘Homesafely’ a new, social-media powered outdoor & radio campaign. How does it work? TAC is donating over 233,000 advertising spaces to the Victorian community. Remind…
The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will…
Jonathan Mark Long, the student who created the famous Steve Jobs tribute poster has created a bus shelter design for Coke, as part of the Open Happiness campaign. Installed in Shanghai this piece of creative work is going viral on the web. And deservedly so. As the AdAge article said: “I think the way I approached the poster is quite similar to the Steve Jobs Apple logo,” Mr. Mak said. “I enjoy making visual puns. ……