I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying ‘donate generously’ asking for a specific amount has a better chance of getting a donation. Second, make the response mechanism easy. In advertising, I grew up in the print era where the coupon was a powerful call to action. And the coupons typically were ‘design elements’ which the Art Director wanted to hide or tuck away…

Just a few years ago Outdoor advertising meant just vinyl billboards. And then interactive elements were built into billboards  (see a whole lot of creative outdoor work here) and the category has morphed into anything from ambient ideas to mall activations. In this context, the Cadbury Say It With Chocolate activation, which did the rounds of ad blogs earlier this year is spot on. It has the key ingredients of a great activation and not…

The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad. Agency: Leo Burnett 2. Wrigley Orbit When strawberry and banana come together in…