Category

Outdoor

Category

Just a few years ago Outdoor advertising meant just vinyl billboards. And then interactive elements were built into billboards  (see a whole lot of creative outdoor work here) and the category has morphed into anything from ambient ideas to mall activations. In this context, the Cadbury Say It With Chocolate activation, which did the rounds of ad blogs earlier this year is spot on. It has the key ingredients of a great activation and not…

Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fifth one: The Small World Machines project went viral on YouTube (1.5mn views as of date) and generated a lot of buzz…

We have all seen those ‘Don’t drink & drive’ banners especially during New Year’s revelry. Sadly, such an important message has been reduced to a bland, wallpaper which most people simply ignore. In Australia, the Traffic Accident Commission which has done some great, effective advertising over the years has launched ‘Homesafely’ a new, social-media powered outdoor & radio campaign. How does it work? TAC is donating over 233,000 advertising spaces to the Victorian community. Remind…

The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad. Agency: Leo Burnett 2. Wrigley Orbit When strawberry and banana come together in…

Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up winning the Epica d’Or in the Outdoor Category at the Epcia Awards 2012. Pennies for Life, a campaign developed for the Microloan Foundation (a charity that encourages women in Africa to set up their own businesses) worked like this: giant outdoor site in a UK shopping centre featured portraits of real women made entirely of pennies. Passersby…

Jonathan Mark Long, the student who created the famous Steve Jobs tribute poster has created a bus shelter design for Coke, as part of the Open Happiness campaign. Installed in Shanghai this piece of creative work is going viral on the web. And deservedly so. As the AdAge article said: “I think the way I approached the poster is quite similar to the Steve Jobs Apple logo,” Mr. Mak said. “I enjoy making visual puns. ……

Recently, McCain Foods (UK) ran an innovative bus shelter campaign. In order to bring alive the experience of McCain Ready Baked Jackets, JCDecaux Innovate set up bus shelters which wafted the smell of the product. Agency: BMB According to the PR blurb, When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter…the bus shelters…

An outdoor campaign for Cadbury 5 Star is all over Bangalore. The visuals are striking and highly noticeable especially in billboards. It is to drive traffic & participation for a new Facebook activity where consumers are asked: ‘where are you getting lost in a 5 Star?’. The attempt is to get wacky with the location; the outdoor visuals dramatize that [guy sitting on a basketball hoop] and use the space well [especially in bus shelters].…

Remember the recent Nissan Leaf ad? The ad runs on electricity and to remind people of that fact, Lew´Lara\TBWA, Brazil created these power sockets shaped like the car. The sockets were then placed at ‘decoration and construction stores’. The car’s shape may not be as iconic as the Beetle so I wonder if there is a strong brand connect. Also not as jaw dropping as say, the King Kong foot print ambient idea but cute like…

How do you bring the brand experience alive across (pardon the jargon) various consumer touch points? That’s the question often asked of advertising agencies. The attempt is to bring alive an aspect of the brand or a campaign in an unusual medium, putting the medium’s characteristics to best use. We’ve heard of the Coke Happiness Machine and now comes Fanta’s ‘Lift & Laugh’ stunt in Brazil, using an elevator. Yes, an elevator. In keeping with…