Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.
I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying ‘donate generously’ asking for a specific amount has a better chance of getting a donation. Second, make the response mechanism easy. In advertising, I grew up in the print era where the coupon was a powerful […]
Just what makes outdoor ads great: idea-driven, locally relevant, creative suited to a fleeting medium. Loved the new campaign for Morrisons, supporting the launch of the Morrisons.com home delivery service in London. The campaign highlights London neighbourhoods and puns on them using a food product. So we have ‘Mornington Cressent’, ‘West Mincester’, ‘Piccalilli Circus’, ‘White […]
The print and outdoor ads from The Economist have always generated positive buzz for the brand. The classic red background, clever headline look of these ads are etched in my memory. I have always been a fan of the classic David Abbott created ads and loved the way they convey a clear, relevant and distinct […]
Just a few years ago Outdoor advertising meant just vinyl billboards. And then interactive elements were built into billboards (see a whole lot of creative outdoor work here) and the category has morphed into anything from ambient ideas to mall activations. In this context, the Cadbury Say It With Chocolate activation, which did the rounds […]