An outdoor campaign for Cadbury 5 Star is all over Bangalore. The visuals are striking and highly noticeable especially in billboards. It is to drive traffic & participation for a new Facebook activity where consumers are asked: ‘where are you getting lost in a 5 Star?’. The attempt is to get wacky with the location; the outdoor visuals dramatize that [guy sitting on a basketball hoop] and use the space well [especially in bus shelters].…
Remember the recent Nissan Leaf ad? The ad runs on electricity and to remind people of that fact, Lew´Lara\TBWA, Brazil created…
At the recently concluded Clear Channel Outdoor Planning Awards, a campaign for Fosters won in the ‘best use of outdoor in a multimedia campaign’ category. The campaign involved creating bus shelters and phone booth skins to make them resemble a beach hut. On the face of it, it seems no great shakes. But when you look back at the TV campaign it makes sense. The TV ads introduced Brad & Dan the quintessential ‘no worries’…
This is a brilliant example of the new kinds of demands made on the creative teams today. They are expected…
At the Cannes 2010 Awards, the Outdoor Grand Prix was awarded jointly to Diesel’s ‘Be Stupid’ and an ambient idea for Andes beer. While the Andes beer relied on technology, the Diesel outdoor campaign was the traditional poster campaign. According to Adweek: Outdoor jury president Tay Guan Hin, Regional ECD of JWT Asia said, Diesel’s “Be stupid” manifesto is “bold, fresh, lively and goes against the flow of conventional thinking. U.S. juror Kathy Delaney, chief…
Came across this ambient idea for Polo. In December 2009, when UK was covered in snow, the creative minds behind…
Awesome ambient idea for Coca-Cola’s Happiness Factory. A special vending machine was placed in a college campus dispensing Coke bottles and some happiness – surprise gifts like a pizza, more coke – all delivered by mystery human hands. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via: Adland. Created by Definition6 One of those ‘I wish I had thought of it’ moments – brings alive the Open Happiness thought in a simple…