Recently, McCain Foods (UK) ran an innovative bus shelter campaign. In order to bring alive the experience of McCain Ready Baked Jackets, JCDecaux Innovate set up bus shelters which wafted the smell of the product. Agency: BMB According to the PR blurb, When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter…the bus shelters…
An outdoor campaign for Cadbury 5 Star is all over Bangalore. The visuals are striking and highly noticeable especially in…
How do you bring the brand experience alive across (pardon the jargon) various consumer touch points? That’s the question often asked of advertising agencies. The attempt is to bring alive an aspect of the brand or a campaign in an unusual medium, putting the medium’s characteristics to best use. We’ve heard of the Coke Happiness Machine and now comes Fanta’s ‘Lift & Laugh’ stunt in Brazil, using an elevator. Yes, an elevator. In keeping with…
At the recently concluded Clear Channel Outdoor Planning Awards, a campaign for Fosters won in the ‘best use of outdoor…
A handful of the ads you see on ad blogs like Ads of the World, evoke that ‘I wish I had thought of that’ reaction. Here’s one such Outdoor idea for Hot Wheels.
At the Cannes 2010 Awards, the Outdoor Grand Prix was awarded jointly to Diesel’s ‘Be Stupid’ and an ambient idea…
The standout ambient idea in recent times, for me, is the one for King Kong 3D Experience. The show, created by Universal Studios and Peter Jackson will debut in Hollywood this summer. Agency: David&Goliath, USA Check out the TV spot here. The entire campaign seems to have a single, unified thought running through it. The ambient idea brings it alive in a dramatic and simple way: has all the hallmarks of a great ambient idea.