Vespa and the power of print

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One of the campaigns for Vespa which did the rounds of ad blogs late last year, has been short listed at the London International Awards in the Copywriting category. Deservedly so.

(Click on the images for a larger view)

Agency: Saatchi & Saatchi Manila, The Philippines

What I loved about the campaign was this: as you read the copy, chances are there is a 30-sec commercial that’s runing in your head, visualizing the scenario which is painted. Awesome stuff. Am not sure if this was commissioned work and actually ran in the market, but great, riveting copy nevertheless.

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