In most Indian cities and small towns, billboards are part of the urban landscape. Over time, they have proliferated to become an eyesore. Several initiatives have been mounted to control & regulate the myriad hoardings in city centres. Cities like Chennai have banned hoardings outright. In this milieu, this hoarding for Volkswagen Beetle, turns this apparent disadvantage into an advantage. Agency: DDB Mudra. Image source: afaqs Does it add to the eyesore or is it…
It’s already that time of the year – everyone will pull out their lists and countdowns. So why not revisit…
I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ‘shake proof digital camera’ has been rendered effectively in many ways across the world. But what better way to bring the idea alive than Asia’s very own 3-wheelers? Known as tuk-tuks or autos they are notorious for their shaky rides. Panasonic used this to their advantage to promote the shake-proof feature of their Lumix cameras. Agency: Saatch…
Saw a new hoarding for The Economist. It had an intriguing visual – a silhouette of a whale, with a…
The newly opened Bandra-Worli Sea Link has been a subject of much discussion. Trust Amul to come up with the most memorable communication on the topic. Image source: afaqs Agency: daCunha Communications, Mumbai. More on Amul advertising here.
This work for Duracell batteries is put up by at least 4 creative showcase blogs. So there is no earthly…
Innovative hoardings are usually limited to a handful in an outdoor campaign, especially in India. Understandably so, since the costs & logistics make it impractical. So I was curious to know how Yellow Pages Israel mounted this campaign recently, of 1000 customized billboards. In order to demonstrate the search categories, each billboard shows a specific feature of a category – of course, with a twist. And integrating it with the nature of the outdoor medium.…