Awesome ambient idea for Coca-Cola’s Happiness Factory. A special vending machine was placed in a college campus dispensing Coke bottles and some happiness – surprise gifts like a pizza, more coke – all delivered by mystery human hands. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via: Adland. Created by Definition6 One of those ‘I wish I had thought of it’ moments – brings alive the Open Happiness thought in a simple…
In most Indian cities and small towns, billboards are part of the urban landscape. Over time, they have proliferated to…
Talk about impact. Creative use of a medium where traditionally one thinks of a simple wrap around vinyl. Enough said. Agency: Bates Y&R, Copenhagen. Source: Epica Awards This campaign won a Bronze at the Epica Awards, 2009 for Innovative use of Traditional Media.
I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ‘shake proof…
The launch TVC for Aircel and those that followed for the value-added services weren’t much to write home (or anywhere else) about. But the recent Outdoor innovation executed by Aircel in Mumbai surely ranks among the very best in the world. Recently they stuck an empty raft on a billboard near the Milan Subway (which is notorious for flooding during the monsoons). The copy simply said, ‘In case of emergency, cut rope’. Sure enough, on…
The newly opened Bandra-Worli Sea Link has been a subject of much discussion. Trust Amul to come up with the…
We’ve seen kiosk’s with hard cash stacked in them, to demonstrate 3M’s security glass. Then there was a kiosk which collected rubbish to show how much rubbish dropped around the spot in one week. Not to forget a bus shelter that provided warmth from the cold winters of Chicago. Now we have a kiosk that is filled with water and real fish – created for Fisch Frank, a sea food restaurant. Advertising Agency: Publicis, Frankfurt,…