Several ad blogs showcase creative form across the world. In the Ambient Media category, most of the entries from India seem like ‘trying too hard’ for me. Wannabe types. Good to see something that is refreshingly different yet simple. Agency: Publicis Ambience Mumbai Creative Directors: Ashish Khazanchi, Prasama Sankhe Writer: Nikhil Panjwani Art Director: Shantanu Suman Via: Scaryideas
This must rank as one of the boldest ideas for a campaign. FirstBank, Colorado claim that ‘They care about small…
Continuing from where I left off on billboards, here’s a cool idea for McDOnald’s. Their agency, Leo Burnett has created a billboard campaign, aimed at encouraging visitors at Piccadilly Circus to take pictures against the background of the site. People normally visiting Piccadilly Circus take snaps anyway. They now appear to ‘interact’ with images displayed on a giant LED screen. The images include a birthday cake with candles, a hammer, bowler hat and ‘think’ bubbles…
Here’s the project: urge airport commuters to take a bus service, instead of driving down in their cars. Just the…
On the corner of Santa Monica Boulevard in California, Audi put up a billboard showing the all new Audi A4 with the headline: ‘Your move, BMW’. Santa Monica BMW, a local dealership, took on the challenge and put up their billboard next to it. Clever stuff. Wonder if the consumers noticed it, but guaranteed that the folks in both the companies must have patted themselves on the back. Reminded me of the Jet Airways-Kingfisher duel.
Found this on Adrants. To call attention to the deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of…
In the recent past, several copywriters have either approached me with ambient ideas or shown ambient stuff in their portfolio. It is usually accompanied with much wide-eyed enthusiasm and an obvious itch to have it executed. Most of the stuff is in the area of shock or surprise and expectedly, for ‘social causes’ (anti-smoking being the favourite one). But very few stand out – that’s true even with ambient ideas on the ad blogs. So…