Innovative hoardings are usually limited to a handful in an outdoor campaign, especially in India. Understandably so, since the costs & logistics make it impractical. So I was curious to know how Yellow Pages Israel mounted this campaign recently, of 1000 customized billboards. In order to demonstrate the search categories, each billboard shows a specific feature of a category – of course, with a twist. And integrating it with the nature of the outdoor medium.…
Several ad blogs showcase creative form across the world. In the Ambient Media category, most of the entries from India…
Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs. Copyranter says this is social media. True, in a way. Via Direct Daily.
Continuing from where I left off on billboards, here’s a cool idea for McDOnald’s. Their agency, Leo Burnett has created…
There is pressure on agencies to convert every possible medium into an advertising opportunity. Bus stops have been given the ‘experiential marketing’ treatment over the years. Recently, Kraft Foods created a heated air bus stop for their Stove Top brand. Here are 15 more examples of creative bus shelters. Given the dependence on public transport in India, specially buses, this is waiting to happen here too. My all-time favourite is the one for Sony’s Playstation.…
On the corner of Santa Monica Boulevard in California, Audi put up a billboard showing the all new Audi A4…
Think of this as a TV ad delivered in an ambient medium. Confused? The stretchy caramel of the Milky Way bar lends itself very well to these ambient ideas – almost like product demo TV ads in real life. The more impactful placement is perhaps at the check out counter at shopping malls. There is also a seatbelt demo. When you have a product attribute that is relevant ad and differentiated, it helps anchor the…