In the recent past, several copywriters have either approached me with ambient ideas or shown ambient stuff in their portfolio. It is usually accompanied with much wide-eyed enthusiasm and an obvious itch to have it executed. Most of the stuff is in the area of shock or surprise and expectedly, for ‘social causes’ (anti-smoking being the favourite one). But very few stand out – that’s true even with ambient ideas on the ad blogs. So…
Air New Zealand has roped in some volunteers who will shave their heads, so that a temporary tattoo can be…
This surely is Cannes Gold material. As an ambient idea, you have to celebrate the creativity and craft involved. Outdoor gear brand Columbia and Prolam Y&R have created this billboard against the facade of a building in Chile. The headline reads, ‘The air cooling your home, is heating the world’ – the visual, juxtaposed with the real air-conditioning units of the building combines to create a powerful message. View a hi-res image here. While this…
When I saw this piece of work, I said, ‘Wow!’ aloud. No complicated computer graphics and not a multi-million dollar…
In a category rife with creative possibilities, DHL has done some great work in print and ambient media (see here and here). This one is a nice take on the chicken or egg story. Brought a smile on my face instantly. Agency: Jung von Matt/Spree Berlin, Germany Via: Ads of the World
As far as sexism goes this is as blatant as it can get. The message: men are uncomplicated and women aren’t. Agency: McCann Erickson, Tel Aviv, Israel See here for a better resolution. Appeals to the MCP in all men and thus helps them feel good about Goldstar, I guess.