Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines. The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work. Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia Via: I Believe in Advertising
Came across a cute little guerilla marketing idea, implemented by Sixt Rent-a-Car at the Hamburg Airport. The problem: several leading car rental brands and others were already present in every nook & corner of the airport through signage and billboards. Sixt literally used the airwaves to break the clutter. Here’s how: they set up powerful Wi-fi networks. Macs and Airport Express were in action (I had to bring Apple in there somehow!) as seen here:…
If you need further proof that in certain low involvement categories, audience engagement has to be literally engineered, here is…
Came across this great stunt for Flossie.com, a Flossie Media Group venture which connects women with content and advertisers. Vending machines were put up in New Zealand, where women got to pick the type of single guy they wanted. At the press of a button, instead of getting a print out or photo, the vending machine opened up and the guy walked out. (A fake wall behind the machine led to a room of single…
Many years ago I was bitten by the Direct Marketing bug and spent a couple of years in a specialist…
Fashion events and cosmetic brands go hand in hand. Brands get associated with such events and see it as an opportunity to showcase the brand among the right audience. Here is an idea that breaks the convention of how brands get talked about in such events. When you sponsor the event like in Lakme Fashion Week, the event and the brand are hard wired. But when you simply want to showcase your brand and compete…