Getting eyeballs for your message

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Just when you thought that all nearly possible creative renditions of ‘don’t drink & drive’ messages have been explored, comes this one.


The Federal Ministry of Transport, Building and Housing in Germany wanted to raise awareness about the dangers of DUI. A fleet of Volkswagen New Beetles’ wheel caps were modified to look like eyeballs that resemble a drunken man’s eyes rolling.

Agency: Scholz & Friends Berlin, Germany.

Via Direct Daily

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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