Just when you thought that all nearly possible creative renditions of ‘don’t drink & drive’ messages have been explored, comes this one.
The Federal Ministry of Transport, Building and Housing in Germany wanted to raise awareness about the dangers of DUI. A fleet of Volkswagen New Beetles’ wheel caps were modified to look like eyeballs that resemble a drunken man’s eyes rolling.
Agency: Scholz & Friends Berlin, Germany.
Via Direct Daily