A lip-smacking ambient idea
Keeping it simple always scores over trying too hard, when it comes to ambient ideas. ‘Category relevance’ meets simplicity in this case with branding on an ice cream stick for Colgate Palmolive.
Even if it’s a handful of kids seeing this message, the environment and the surprise-value creates an impact that a 30-sec TVC, conveying the same message, cannot.
Agency: Y&R, Bangkok.