21 ads from the London Long Copy Challenge

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The results of the London Long Copy Challenge are out. Here are 21 of the entries that caught my eye. Not all the entries are goose-flesh stuff. Neither do all of them motivate & involve you to read the long cop. But the ones that do, showcase how best long copy ads work.

View all the entries here.

My favourities? WH Smith one and the Lend with Care ones. Yours?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.


    • kushalsanghvi Reply

      @bhatnaturally wish if these guys could make sms ads and how they would do them!

  1. if it is possible then could you please upload the ads in a higher resolution. its just impossible to read some of the text. thank you in advance.

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