They say that the best adverts leave a little bit unsaid. Instead of spelling everything out and be boring it is all about letting the consumer ‘fill in the blank’, as it were, in his mind. Recall any of the popular ads and they have this attribute. A new campaign for Nestle KitKat does this superbly.
Agency: JWT, London
Loved the fact that there subliminal cues in your mind and you get the metaphor of roller coaster and hell to what you might go through in a day. And the consistent ‘have a break, have a Kit Kat’ proposition fits in well. Loved it.