Showoff Films: advertising’s inside joke


Ads that poke fun of the vagaries of the ad agency business are like inside jokes. It tickles agency folks no end when creative tantrums, Account Management woes and client-side behaviour is captured in mainstream media. And if the product being advertised is relevant to ad agencies mainly, why not resort to humour? Showoff Films, Portugal promises the creative folk that their ideas won’t be killed since there are enough ways already.


Rest of the ads in the campaign are here. Show-Off’s YouTube channel is here.

India too has it’s share of ads about the agency business – usually to do with awards, industry supplements and so on. But post of them are quite polite in terms of tone. No?

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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