The latest in the Thank You, Mom series of ads for P&G’s Winter Olympic effort premiered on Feb 20th. Touching stuff.
The theme effort, brand-specific spots and the web activity all have great synergy and are single-mindedly focused on strengthening P&G’s equation with mums. Investing behind the Winter Olympics makes sense: according to a 2008 survey by the United States Olympic Committee, the Olympic Games are the most popular sport among American women. Good stuff from W+K and P&G.