Outdoor

Milky Way: a 30-sec spot in an ambient idea

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Think of this as a TV ad delivered in an ambient medium. Confused? The stretchy caramel of the Milky Way bar lends itself very well to these ambient ideas – almost like product demo TV ads in real life.

The more impactful placement is perhaps at the check out counter at shopping malls.

There is also a seatbelt demo. When you have a product attribute that is relevant ad and differentiated, it helps anchor the entire communication on it. And this one is a nice stretch…er, leap.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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