Cut-through ambient idea: Supermax

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Several ad blogs showcase creative form across the world. In the Ambient Media category, most of the entries from India seem like ‘trying too hard’ for me. Wannabe types. Good to see something that is refreshingly different yet simple.


Agency: Publicis Ambience Mumbai
Creative Directors: Ashish Khazanchi, Prasama Sankhe
Writer: Nikhil Panjwani
Art Director: Shantanu Suman

Via: Scaryideas

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

  1. I think I have seen something similar done internationally for a brand of kitchen knifes.

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