Advertising

Heinz’s print gets the Grand Prix at Dubai Lynx

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The print Grand Prix at the recent Dubai Lynx awards went to this campaign for Heinz Ketchup, created by Leo Burnett.

heinzegyptianpizza-2

The tongue in cheek, almost self deprecating humour comes through in this 3-ad campaign. Heinz as a taste enhancer has been done before in several campaigns. The stand out here is the Art and the light hearted approach to a local cuisine. Like?

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3 Comments

  1. Didn’t get it at first glance…kind of grows on you after a while…unlike Egyptian fast food!

  2. George…so you mean to say that this print ad will only work if u see it 1029 times ? : )
    Dont understand why ” “egyptian” was used in the line when the visual was explanatory. Unless meant for the Jury.

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