Public service advertising: don’t ignore me quotient

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Several public service ads have a drawback – they may be gut-wrenching, visually stunning and create empathy. Only a few go beyond these and evoke action.

Came across these ideas that have the ‘don’t-ignore-me’ quotient.

unicef staircase

The clever use of vinyl on the staircase will surely make you feel guilty as you step past it. Via Duncans TV.

red cross check shelter

The models are perhaps a touch theatrical but the idea is nice. What your contribution can actually do comes across clearly. The rest of the ads in this campaign are here.

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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