Several public service ads have a drawback – they may be gut-wrenching, visually stunning and create empathy. Only a few go beyond these and evoke action.
Came across these ideas that have the ‘don’t-ignore-me’ quotient.
The clever use of vinyl on the staircase will surely make you feel guilty as you step past it. Via Duncans TV.
The models are perhaps a touch theatrical but the idea is nice. What your contribution can actually do comes across clearly. The rest of the ads in this campaign are here.