Advertising

Funny ad: Adobe asks, do you know what your marketing is doing? #MarketingTherapy

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A hilarious new spot from Adobe, targeting marketers hits the sweet spot. It is in a way reflecting reality: lot of marketers today are grappling with digital, big data and the metrics that today’s marketing can provide. There is a sense of being overwhelmed with all the data new media can throw up. Adobe’s Digital Marketing business is pitched as a solution.

Agency: Goodby, Silverstein & Partners

My one grouse (which is free) is about the hashtag used #MarketingTherapy: wonder if it is unique to the campaign idea, the brand or allows for great creative, spontaneous contributions on Twitter.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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