A hilarious new spot from Adobe, targeting marketers hits the sweet spot. It is in a way reflecting reality: lot of marketers today are grappling with digital, big data and the metrics that today’s marketing can provide. There is a sense of being overwhelmed with all the data new media can throw up. Adobe’s Digital Marketing business is pitched as a solution.
Agency: Goodby, Silverstein & Partners
My one grouse (which is free) is about the hashtag used #MarketingTherapy: wonder if it is unique to the campaign idea, the brand or allows for great creative, spontaneous contributions on Twitter.