Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more.
Mosquito Killer Board
The lines between the erstwhile ‘mediums’ of advertising – outdoor, PR, activation have all blurred now. An outdoor campaign was once about pasting vinyl skins. Today it involves complex technology, has elements of interactivity, has PR value and more. Here is a project created for Posterscope – a billboard equipped with a technology that attracts and kills the Aedes Aegypti mosquito. Here is how it works:
More information here.
The best part? The entire project technology is available online at Creative Commons license agreement, so anyone in Brazil or in the world can replicate the idea.
Agency: No Bullshit: NBS
IKEA UK: Wonderful Life
I understood the concept only after a few seconds into the film and then got hooked. The idea of ‘the small, everyday events made life memorable’ is brought alive by juxtaposing them with an imaginary world – a larger stage as it were, strikes a chord. The ‘Wimbledon win’ juxtaposed with living that moment in front of the TV screen was the most poignant for me. Yes, the role of the brand is minimal, tenuous even but an endearing ad.
Agency Mother, London
How to advertise a ‘boring’ category like mortgages & loans. I thought the use of nostalgia, the production values – were spot on.
Nivea: Nose app
Advertising was once about creating a TVC, a print ad and maybe an outdoor campaign & radio. Now it involves creating an app which will let you know if you smell bad.
In other news, Evian launched yet another dancing babies ad. Somehow I feel the idea has run its course and the ads are no longer the viral hits they once were – perhaps the novelty factor of such ideas disappeared a few years ago. Any other ideas which you liked? Comment in.