In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some reactions here, here and here. ‘It is moral policing’, ‘our kids need sex education’, ‘our kids have access to more risqué content everywhere from movies to the internet’ are some of […]
Content marketing as punching bag: deserved or not?
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is: – content marketing is just a buzz phrase; it is essentially what was practiced in advertising forever – the practitioners of this discipline are bullshit artists who thrive on throwing jargon – most of what […]
IKEA Human Catalogue, Honda Fit Sport and more: creative ads of the week
1. IKEA Human Catalogue A critical piece of the IKEA marketing mix has been its catalogue. There have been several notable marketing activities centred around it over the years including outdoors which were pop stores, mobile app which uses augmented reality to bring alive the shopping experience, effective use of relevant social media platforms like […]
BBC Sport’s Wimbledon spot, whacky Thai & Japanese ads: creative ideas of the week
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the live coverage of the event. The device is simple – a tennis ball wreaking ‘havoc’ across Britain and ending up at the centre court. Even though this montage of visual set to music is a […]
Gillette’s touching ad, Charmin’s Van-Go and more: creative ideas of the week
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have all seen many such initiatives where one is left wondering about the tenuous link of the brand to the theme advertised. This film, launched to introduce TREO, the ‘first-ever razor designed […]
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