Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she had been tricked into…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment,…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially…
For the past few years, I have attempted to share a few compelling creative ads with the audience of this blog. Once in a…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come to the known as…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but since turnaround times are…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – see some…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is: – content marketing is…