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Pepsi baap commercial: getting ahead

The latest Pepsi commercial with a bevy of cricket stars is out. The news channels picked up the story with Sehwag’s wig being the point of interest.

The claim: the link to ‘getting ahead in life without connections’ is your ‘thirst’ or drive. Definitely a better commercial from the Pepsi stable than the handful of recent ‘Youngistaan’ ones with Ranbir/Deepika. The protagonists chosen – Dhoni, Sehwag and Ishant are all small town dudes who have made it big in their own right. So there is a connect with the set up. Works for you?

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

http://www.bhatnaturally.com