Of Patanjali, strong brand equity and design

Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium. Apple is often cited as a great example of this. Recently it was argued that regional publications in India ought to invest in good design in order to command a premium from advertisers. In the… Continue reading Of Patanjali, strong brand equity and design

Good design: moat against competition for brands

There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories.… Continue reading Good design: moat against competition for brands

Hard Rock Casino: art direction with an idea

In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others' idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind - driven by an idea and made better through craft.

Intrusion and clutter as advertising strategy: the design chaos in Indian media

Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an over is bowled? It was as if a sarkari official was itching to press the play button of an ad on every possible 'break' - real or imagined. And it only drove us viewers up… Continue reading Intrusion and clutter as advertising strategy: the design chaos in Indian media