In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and a refurbished Macbook Air. Among those, the Mac Pro and Mavericks are definitely drool worthy and buzz worthy. But expectedly the big debate is on iOS 7. Some have dubbed it as a copycat with nothing revolutionary on offer. Many, including die hard Apple fans have simply loathed the design, referring mainly to the icons,…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
Ads from Thailand have been regulars at global awards. The country’s advertising is noted for its local flavour and great execution. Some of the ads have slightly esoteric concepts but are almost always executed to perfection. A series of ads for Hero Ziploc are no different. Agency: BangkokShowcase, Bangkok
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to the re-designed masthead and the proposed logo was one of shock. A simple circle as a logo? You begin to wonder if this is the most creative concept the agency can come up with – a typical client reaction too. Agency: Wolff Olins But when you see the entire ‘package’ the newspaper design, the usage…