Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can happen over coffee’ and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed ‘Sitdownopedia’. To quote the entry over at Behance: Café Coffee Day ran a campaign last year with a simple but large idea, “Sit Down”. It…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually sponsored by Delta Airlines and pertains to ‘The Science of Sleep’. While it has several articles about sleep, the view can get that this is an attempt to promote the flat beds on Delta Airlines. But the way its been done is pretty interesting (and scary, at one level) – it blends with the design…
Ads from Thailand have been regulars at global awards. The country’s advertising is noted for its local flavour and great…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators and more have taken time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters. Here are a few gems. Head out to Sharp…