There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. […]
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an over is bowled? It was as if a sarkari official was itching to press the play button of an ad on every possible ‘break’ – real or imagined. And it only drove us viewers up […]
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can happen over coffee’ and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed ‘Sitdownopedia’. To quote the entry […]