Advertising

Kraken Black Spiced Rum: cracking design and concept

Pinterest LinkedIn Tumblr

An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The billboard breaks the mould of typical outdoor ads and a stunt that is likely to stop people in their tracks.

enhanced-buzz-wide-18589-1358109334-7 2

I was curious to find out more about the brand and was delighted at the discovery. The design language across all the elements of the brand – packaging, label, TV ads, collaterals are consistent and rooted to the core idea of the brand. ‘Named for a Sea Beast of myth and legend’, Kraken Rum is strong, rich, black and smooth. ‘Put a beast in your belly’ is the proposition and the ‘legend of the Kraken’ is dramatised in a fun way across media.

Even a TV spot announcing the launch of a mobile app is done in line with the theme ads:


Agency: Dead As We Know It, New York

You can view all the other films (including some we films) here.

The bottle:

Bottle

Design agency: Stranger and Stranger

Web site pages:

Kraken 1 Kraken 2 Kraken 4 Kraken 6

The Blog: (also known as The Journal of Kracken Research)

Kraken 5

The Web Store Design:

Kraken - 8

Web

The single-mindedness of the proposition, the simplicity of thought, the beauty and consistency of design (take a look at the media kit) come alive when you see all the elements together:

Kraken-print-web-book_3_940 krakenstore-products_940

 Awesome work by Dead As We Know It – one of the best I have come across in recent times.

Facebook Comments

Write A Comment

%d bloggers like this: