An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The billboard breaks the mould of typical outdoor ads and a stunt that is likely to stop people in their tracks.
I was curious to find out more about the brand and was delighted at the discovery. The design language across all the elements of the brand – packaging, label, TV ads, collaterals are consistent and rooted to the core idea of the brand. ‘Named for a Sea Beast of myth and legend’, Kraken Rum is strong, rich, black and smooth. ‘Put a beast in your belly’ is the proposition and the ‘legend of the Kraken’ is dramatised in a fun way across media.
Even a TV spot announcing the launch of a mobile app is done in line with the theme ads:
Agency: Dead As We Know It, New York
You can view all the other films (including some we films) here.
The bottle:
Design agency: Stranger and Stranger
Web site pages:
The Blog: (also known as The Journal of Kracken Research)
The Web Store Design:
The single-mindedness of the proposition, the simplicity of thought, the beauty and consistency of design (take a look at the media kit) come alive when you see all the elements together:
Awesome work by Dead As We Know It – one of the best I have come across in recent times.
