Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for the connoisseur and new age achiever. It was launched a few years with ads featuring Rahul Bose and Saira Mohan. The ‘Power of X’ idea then gave way to ‘You don’t possess a Xylys, it, possesses you’. The latter idea was anchored on certain product categories and brands evoking a sense of obsession among a…
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad blogs. The Epica awards were created in 1987 and celebrate their 25th anniversary this year. According to the website: Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region. Aside from UK one gets to see…
There were a series of posters created by Noma Bar for IBM which made the rounds of ad blogs last…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a point to study all the category advertising – simply to avoid doing exactly what competition is doing. In several categories, there are the unwritten ‘category codes’ – there must be drool factor in food packaging & advertising, for example. Sometimes you can’t tell one brand from the other in a category – be it in…