Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient

Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of 'a lot can happen over coffee' and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed 'Sitdownopedia'. To quote the entry… Continue reading Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient

The Indigo Airlines brand identity: consistency (and a couple of other things) pays

I don't remember liking that Indigo Airlines font the first time I saw it. I did not think it had a premium feel to it; I was unfair perhaps, since I formed an opinion without flying the airline. Over the years, their advertising has had its effect on me, mainly driven by the smile inducing… Continue reading The Indigo Airlines brand identity: consistency (and a couple of other things) pays

Delta’s content on Flipboard: new advertising’s newest avatar

Came across this 'content' on Flipboard - the news aggregation service, dubbed as a social magazine. The content, is actually sponsored by Delta Airlines and pertains to 'The Science of Sleep'. While it has several articles about sleep, the view can get that this is an attempt to promote the flat beds on Delta Airlines.… Continue reading Delta’s content on Flipboard: new advertising’s newest avatar