A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke, for the London Olympics. These aren’t ‘official’ posters for the event; but going by the official logo of London Olympics, you would wish they were. Rest of the posters are here. The other set of posters that caught my eye are for IBM. The simple but obvious fact about these posters: design makes a huge…
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party invitation that was meant to serve as a new business tool too. According to the agency, initially the prospects were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. Via: Packaging of the World. Apparently, the party included staff dressed as doctors &…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items – eggs, a rose, custard powder, spaghetti or marbles. Alex Creamer, one of the students chose spaghetti and created this. Totally unexpected, innit? Via The Dieline.
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand – at the shelf in a store. At that split second, the first impressions of the brand are formed. The “first moment of truth,” as P&G calls it, is the three to seven seconds when someone notices an item on a store shelf. Despite spending billions on traditional advertising, the consumer-products giant thinks this instant…