Design

Design envy: London Olympics & IBM posters

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A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke, for the London Olympics. These aren’t ‘official’ posters for the event; but going by the official logo of London Olympics, you would wish they were.

Rest of the posters are here.

The other set of posters that caught my eye are for IBM.

The simple but obvious fact about these posters: design makes a huge difference. Imagine a straight laced interpretation of a line like ‘tiny loans can make a big difference‘. Not to mention the great collaboration between copy & art. Sight for sore eyes.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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