Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and gets the point across. Created by Collett Dickenson Pearce & Partners, the slogan was used for a long time across several creatives. Here’s a classic TV spot.
Agency: Lowe Howard-Spink Marschalk. Year: 1985
A ‘before-after’ ad done so well.