Classic TV ad: Heineken ‘Majorca’

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Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and gets the point across. Created by Collett Dickenson Pearce & Partners, the slogan was used for a long time across several creatives. Here’s a classic TV spot.

Agency: Lowe Howard-Spink Marschalk. Year: 1985

A ‘before-after’ ad done so well.

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