Hard Rock Casino: art direction with an idea

Pinterest LinkedIn Tumblr

In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.

The brief: ‘we were tasked to come up with a Casino campaign that spoke to a group of people who enjoy socializing but wouldn’t consider the Casino for a night out’. The ads marry food cues with entertainment, including sports in ways you wouldn’t have imagined.






Agency: Taxi, Canada. Via.

More design envy here and here.

Facebook Comments


  1. Satish Badrinarayan Reply

    Beautiful, and striking, some times we do not give attention to what comes in print, these visuals are amazing.

Write A Comment