Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can happen over coffee’ and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed ‘Sitdownopedia’. To quote the entry over at Behance:
Café Coffee Day ran a campaign last year with a simple but large idea, “Sit Down”. It asked people to Sit Down and talk things out, basically, chill out and take it easy. This year, we took the campaign thought forward with a Sit Down planner. The planner is an encyclopaedia on anything and everything to do with “Sit Down”. Quite literally. Pull-out posters on every monthly section are a hilarious take on everything from Sit Down etiquette to the feelings of chairs when you Sit Down.
Simply loved the effort. The painstaking details, the slick design, the wry humour (loved Sit Don) – all contribute to the cool quotient of the brand (not to mention the agency).
Agency: Creativeland Asia
13 Comments
Very Cool!”@bhatnaturally Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient http://t.co/4NXFRfQWlC“
RT @mummyretrns: Very Cool!”@bhatnaturally Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient http://t.co/4NXFRfQWlC“
Thanks @bhatnaturally 🙂 http://t.co/46zgTcLiav @Creativeland
RT @Meeragaga: Thanks @bhatnaturally 🙂 http://t.co/46zgTcLiav @Creativeland
RT @bhatnaturally: Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient http://t.co/nc9AMHtqt4
This is quite awesome. RT @bhatnaturally: Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient http://t.co/CAyihH0yjX
CCD doing cool things:… http://t.co/zaFFHh0U9f
excellent review
Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient : http://t.co/kUKPQ8swsd #brandworms #branding #awesome
CreativeLand creates an awesome Sitdownopedia for Cafe Coffee Day. / via @bhatnaturally http://t.co/yYLC4mSmsY
Cafe Coffee Day – Official extends its last year’s campaign impressively.
#sitdown Bhatnaturally #sitdownopedia http://t.co/cmc5tfhQ75
RT @thepseudozombie: CCD doing cool things:… http://t.co/zaFFHh0U9f
RT @thepseudozombie: CCD doing cool things:… http://t.co/zaFFHh0U9f