Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can happen over coffee’ and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed ‘Sitdownopedia’. To quote the entry over at Behance:
Café Coffee Day ran a campaign last year with a simple but large idea, “Sit Down”. It asked people to Sit Down and talk things out, basically, chill out and take it easy. This year, we took the campaign thought forward with a Sit Down planner. The planner is an encyclopaedia on anything and everything to do with “Sit Down”. Quite literally. Pull-out posters on every monthly section are a hilarious take on everything from Sit Down etiquette to the feelings of chairs when you Sit Down.
Simply loved the effort. The painstaking details, the slick design, the wry humour (loved Sit Don) – all contribute to the cool quotient of the brand (not to mention the agency).
Agency: Creativeland Asia