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Johnnie Walker #IamNOTdriving: riveting ad against drunk driving

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It is all computer graphics at work – a new ad against drunk driving showcases a Formula One car made of whisky glasses. The proposition:

When you’re racing against the world’s best, in the quickest machines on the planet, control is everything. Just as it is every time you get behind the wheel.

A split second decision can be the difference between finishing first, last, or not at all. Make the right choice and stay in control.

Apparently, the film took over 200 days of render time. The smash scene created a data file of over 100 gigabytes.

Agency: Iris, Singapore

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