Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed is the first test of an effective ad. It is even more difficult in today’s highly cluttered media. My compilation this week includes a print ad for LandRover with clever wordplay, a TVC to highlight the heritage of Renault Clio and more. LandRover: streaming The extended lockdown periods over the past…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by making the ad funny. When it comes to serious subjects, ads which bring a tinge of smile are still ok, but the laugh-out-loud type humour – be it quirky or bizarre is limited to some fun categories such as colas, beer and confectionaries. Among the clutter-breaking creative ads of week ending August 21, 2020 was…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by the decision by the Indian government to ban a bunch of apps of Chinese origin – TikTok being the most popular of them. Also recent geopolitical developments, tensions between the governments and the media visibility have created a mood of resentment among a lot of Indians about China and as an…
Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy competitor’ take on a category giant. Some of the examples and legendary campaigns include rivalries between Coke & Pepsi, The Hindu and TOI in Chennai, iPhone vs Samsung (fueling the flame wars) and Mac vs PC. A few ad campaigns become so popular that they are spoofed by brands in other categories. Apple’s iconic ad,…
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it a traditional ad or its new avatars such as Instagram posts and tweets. If the ad goes unnoticed everything else is academic. Here are a few compelling creative ideas of the week ending Aug 7, 2020. iPhone: Shot on iPhone by Academy Award® Winner Damien…
A new ad from Nike – ‘You can’t stop us’ released a couple of days ago has gone viral. At the time of writing it had 31mn views on Twitter and 30mn views on YouTube. When you add its views and shares on other social media platforms it can surely be counted as a monster hit. What’s notable is that as with truly popular ads, the creative was not just discussed or commented upon by…