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Competitive advertising

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A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the marketing & advertising folks on social media. Sebamed is German skin care brand marketed by USV in India. The ad is for their cleansing brand and directly names brands such as Lux and Rin in the print ad comparing their pH levels. On their website, other leading brands such as Dove and Santoor are also…