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Most ads go unnoticed – a bigger problem for the industry than creating ads that are disliked. Only a handful of ads are noticed and a smaller number recalled or liked. In that context, clutter-breaking creative ads that make an impact need to be appreciated. My compilation this week includes IKEA’s ‘Let play unwind your mind’ and another celebrity-powered campaign for Switzerland Tourism. Honda: vertical bike I am usually sceptical about case study videos which…

Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters. This week’s compilation includes new work from CRED, Air New Zealand and more. CRED: Chacha Chaudhary & Suppandi Once you’ve built a reputation or created a monster hit, expectations go up and sequels are compared to the original – be it movie franchises or ads. CRED is perhaps in that spot (no pun intended). While…